Several months ago, I wrote a blog entry called “Knowing what you’ve got” to try to help people understand that recyclables are commodities and to encourage people to recognize the various grades of material they might have. However, in re-reading that post, I wanted to return to that topic to help people understand how to use that information to market their recyclables.
“I can’t believe what those kids leave behind.” If you do enough end-of-the-year student move outs, you hear that statement a lot. If you’re making that statement to note the number of opportunities that there are to recover valuable materials, and how much of a shame it is to see that stuff end up in a landfill, then we’re on the same page.
There is a new math of greenhouse gas accounting by which some people are viewing and evaluating everything. How do you use this math to show the impact of your recycling and sustainable materials management (SMM) efforts? And perhaps more importantly, how do you share that information with people not fully immersed in the climate change lexicon?