Imagine you are a wide-eyed 18-year-old presented with one of the first major decisions of your life. What makes you choose one campus over another?
The consumer psyche is complex and challenging to fully comprehend. Marketers work tirelessly to figure out ways to get people to change their spend patterns, all the while influencing people’s tastes and preferences. It’s no different when it comes to getting people to understand the magnitude of their impacts around waste.
Recycling has come a long way since the mid 80’s when the “Reduce, Reuse, Recycle” slogan became the official chant of the green movement.
As the sustainable-materials-management industry has grown since the 1980s, we have added a lot of goals, regulations and reports. And in those, we use a lot of terms. But what do we mean when we use those terms? Too often, what makes a recycling program a rousing success or a spectacular failure comes down not to efforts, investments, programs, but merely definitions.
Orientation for new college & university students is almost here. Whether your orientation is a weekend or an entire week, it can be an important but tricky opportunity. At many schools you have every member of the incoming class concentrated into a handful of events or even a single event. If you can get into that event, or events, it provides a tremendous opportunity to access and convey information to the entire incoming student body.
There is a new math of greenhouse gas accounting by which some people are viewing and evaluating everything. How do you use this math to show the impact of your recycling and sustainable materials management (SMM) efforts? And perhaps more importantly, how do you share that information with people not fully immersed in the climate change lexicon?