Imagine you are a wide-eyed 18-year-old presented with one of the first major decisions of your life. What makes you choose one campus over another?
How am I doing? At some point, you have to ask yourself that question. Maybe it’s to plot a strategic direction. Maybe it is part of a benefit-cost analysis. Maybe it is to validate the efforts of those who have participated in or supported your recycling program. But, whatever the reason, at some point you have to ask yourself how you are doing. And like any question, the answer often depends on your perspective.
In my last post, I talked about some of the pros and cons of both the “% discards recycled” metric and the “per-capita recycling metric”. One of the biggest problems with recycling rates, and one of the reasons that has led to people to call for their demise has been their misuse.
I’m talking about the different metrics that we use to measure and contextualize our recycling data.
“What’s your recycling rate?” That term has been so misused and misunderstood over the years that my long-time colleague Jerry Powell of Resource Recycling Magazine called for the death of recycling rates in a recent editorial.