The Waste Management Revolution: Max-R and Intuitive AI Partner to Launch the Next Generation of Smart Bins
Sussex, WI – Max-R, a leader in sustainable waste and recycling solutions, has joined forces with Intuitive AI, the pioneer in AI-powered waste sorting technology, to introduce the future of smart bins. This partnership delivers an integrated, AI-driven waste management solution designed to help organizations achieve zero-waste goals, enhance operational efficiency, and create new revenue opportunities across strategic properties worldwide.
Oscar Sort, Intuitive AI’s recycling assistant, is already deployed on Max-R bins globally—scaling organically with the bin manufacturer due to growing customer demand for data-driven waste management tools. By formalizing this collaboration, Max-R and Intuitive AI are building an industry-first partnership that seamlessly combines durable, sustainable waste solutions with intelligent AI technology.
Oscar Sort leverages behavioral science and machine learning to guide users in real time, improving waste disposal accuracy, reducing contamination, and educating consumers on better disposal habits. Since launching globally in 2017, Oscar has been proven to increase recycling rates (from 27% up to 96%), enhance property perception, improve guest experiences, and unlock revenue at the bin. By integrating Oscar Sort with its sustainable waste and recycling bin infrastructure, Max-R can now offer an advanced solution that improves diversion rates, captures valuable data, and enhances the overall sustainability experience.
“Our customers are increasingly asking for a solution to the gap in education, data, and innovation that exists in our industry.” said Jon Burmeister, VP of Sales & Marketing at Prestwick (Max-R). “Partnering with Intuitive AI allows us to meet our customers evolving needs, boosting waste diversion efforts and making sustainability more accessible and practical for our users.”
“Waste bins are entering the smart era, and this partnership is a natural evolution as we work to set a new industry standard,” said Hassan Murad, CEO & Co-Founder of Intuitive AI. “We already have Oscar Sort deployed on Max-R bins at airports, universities, and entertainment venues – and we are very excited to see what further opportunities evolve from this partnership.”
Expanding Smart Bin Adoption & Sponsorship Opportunities
This partnership also unlocks new opportunities for brands and advertisers through OMX (Oscar Media Exchange), Intuitive AI’s sustainable Digital-Out-of-Home (DOOH) advertising platform. OMX enables brands to engage audiences at the point of disposal while reinforcing sustainability messaging. With 68% of Oscar users interacting with its gamification features, OMX stands as one of the most engaging and sustainable DOOH x CTA solutions, delivering billions of impressions in high-traffic, brand-safe locations.
As an approved partner, Max-R now has the capability to expand DOOH adoption by enabling Oscar Sort placements at Max-R properties. This creates new branded engagement opportunities for advertisers looking to reach audiences in airports, universities, and entertainment venues while reinforcing their commitment to sustainability.
Join the Future of Sustainable Waste Management
For airports, universities, and sports & entertainment venues looking to deploy the next generation of smart waste management solutions, sign up today to learn more about our integrated AI-powered offering. Visit the Oscar Media Exchange to get started.
For more information about the Max-R and Intuitive AI partnership, please visit max-r.com and intuitiveai.ca.
