Case Study
Capital One
Overview
nationwide Bins with design flexibility
As Capital One was looking to implement their environmental sustainability initiatives, they came to Max-R to outfit their corporate offices with updated waste and recycle bins. They had specific requirements for the location of each stream, the colors used to represent the waste streams, and the graphics used on the bins.
Discovery
- Nationwide Bin Standard Needed
- Imperative Environmental Sustainability Initiatives
- Localized Stream Identification Requirements Needed
After the initial consultation and in order to make the goals set in place by Capital One a reality, our ideation team went to work in conceiving the best solution to the pain points addressed.
Concept
In conjunction with Capital One’s Green Solutions Team, Max-R was chosen as the partner to make their standardized recycling program a reality. Each design had to consider the local programs, capacity requirements, and strategic locations specific to each campus.
- Bins with Consistent Graphics and Colors Developed
- Interchangeable Systems Incorporated
- Graphics Adhere to Localized Standards
Visualization
Our design team crafted a 3D renderings with all of the desired customizations. It was determined that Capital One would provide its own messaging to be interchangeable within the header board. Once the configurations, graphics, and colors are approved by Capital One, our engineering team drafted functioning proofs for final sign-off.
The Results
Capital One, in conjunction with Max-R’s design team, was able to create custom designed bins for the specific areas of each facility that could then be rolled out as a part of their nationwide sustainability program.
Additionally, we offered design flexibility on colors or other solutions as required on per site basis. Future considerations using designer materials could also be incorporated while adhering to previously defined standards.
Feeling Inspired?
Every brand has a different solution than the last, but don’t sweat it—our team will walk hand-in-hand with you to discover your sustainability pain points and how to overcome them.
