Case Study
American Family
Overview
Campus Wide Waste & Recycling Bins
American Family partnered with Max-R initially at their Madison location and our bins have now become the standard, even expanding to other facilities with additional headerboard features and furniture after seeing great success. American Family also purchased furniture from Sister Bay Furniture – Max-R’s sister company – because of the sustainability focus.
Discovery
- Sustainability Message to be Promoted
- Uncoordinated Furnishings
- Underutilized Outdoor Spaces
After the initial consultation and in order to make the goals set in place by American Family a reality, our design teams went to work in conceiving the best solution to the pain points addressed.
Concept
In conjunction with American Family’s Custodial Supervisor, Max-R’s Engineering and Design team created bins featuring landfill, recycling and compost streams with clear messaging. The headerboard includes interchangeable graphics to change designs or messaging at any time. American Family’s recognizable red roof has also been included in the headerboard’s design to fit with the brand standards. Additionally, Max-R’s team created a site plan to scale for their furniture set up from Sister Bay Furniture.
- Bins with Consistent (but also Interchangeable) Graphics and Colors Developed
- Brand-Friendly Header Board Added
- Optimal Site Plan with Furniture Developed
Visualization
Our design team crafted 3D renderings with all of the desired customizations. It was determined that American Family would provide its own messaging to be interchangeable within the header board. Once the configurations, graphics, and colors were approved by American Family, our engineering team drafted functioning proofs for final sign-off.
The Results
They speak for themselves, don’t they? American Family now features site-wide coordinated areas featuring both waste and recycling bins and outdoor furniture. The Recycled Plastic furnishings promotes the company’s sustainability initiatives.
Feeling Inspired?
Every brand has a different solution than the last, but don’t sweat it—our team will walk hand-in-hand with you to discover your sustainability pain points and how to overcome them.
