If you’re a campus planner or facilities administrator, summertime dreaming often means that you are scrambling to put the finishing touches on summer construction plans. This is often the final home stretch of a particular project that has been in process for years.
The consumer psyche is complex and challenging to fully comprehend. Marketers work tirelessly to figure out ways to get people to change their spend patterns, all the while influencing people’s tastes and preferences. It’s no different when it comes to getting people to understand the magnitude of their impacts around waste.
Working towards and achieving a zero waste event may seem like a daunting task. Yes, it is not an easy feat to divert all of your waste away from landfill; however there are several common strategies to working towards a zero waste goal at your next event. It is necessary to remember it is the steps along your journey, not your end product that will make your goal have a lasting effect and a legacy for future generations.
If you are a regular reader of this blog, you may have noticed that sometimes I don’t see things quite like other people in my field (if you are a longtime colleague of mine, you have just finished thinking “that’s an understatement” after reading the preceding sentence). One area where I often see things a little differently regards recycling regulations.
Recycling has come a long way since the mid 80’s when the “Reduce, Reuse, Recycle” slogan became the official chant of the green movement.
It’s that time of year. The ball fields are ready. The players are ready. Is your recycling program?
As the sustainable-materials-management industry has grown since the 1980s, we have added a lot of goals, regulations and reports. And in those, we use a lot of terms. But what do we mean when we use those terms? Too often, what makes a recycling program a rousing success or a spectacular failure comes down not to efforts, investments, programs, but merely definitions.
If you are a college or university, depending on when classes start, you are either already knee deep in student move-in issues or about to be. If you are a new reader, below are some previously-written blog posts to help you navigate some of the recycling and sustainability issues you will encounter as the students return. And if you are a returning reader, hopefully one of these posts will remind you of something that you said you wanted to try this year.
Branding is generally an attempt to associate your product or company with certain ideas or images to clearly differentiate it from others in the field. At its most basic, it is little different than its roots, in which ranchers would mark their animals so that they could be easily identified when roaming or grazing together, a practice that dates back to the ancient Egyptians or beyond. Eventually, that same concept was used in commerce so that when similar products from different manufacturers were shipped or sold together, each product could be clearly identified.
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